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Starfleet Research LogoIn this webinar, Jeff Zabin, research director at Starfleet Research, will share the latest benchmark research on best practices in revenue management, based on the experiences of hundreds of hoteliers, as well as his own observations on how top-performing hotels are achieving success. Among the questions he will explore:

  • How can hoteliers maximize the value of their investment in revenue strategy?
  • What are the biggest pitfalls with revenue strategy — and how can they be avoided?
  • What are the must-have technology capabilities and data sources?
  • What organizational resources, business processes and performance metrics should be used to maximize success?
  • How can hoteliers drive continuous performance improvement? 

Joining Jeff will be Eric Stoessel, Vice President of Marketing at Duetto, who will share his perspective and insights as well as some case studies on leading hotel brands.

A special presentation from Starfleet Research and Duetto

Wednesday, June 13, 2018
9am San Francisco / 12pm New York / 5pm London

 

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“You don't need a weatherman to know which way the wind blows,” sang Bob Dylan. But you need some serious technology to know which way the wind will blow in the future. Similarly, you don’t need a revenue manager to know how many guests are currently checked into your hotel. But you need some serious technology to know how many guests will book rooms — and, also, what types of guests, which rooms and how much they will agree to pay  —  in the future.

 
"Some serious technology" in this case means a next-generation revenue management platform that can not only provide an accurate window into future hotel demand but also automate pricing decisions to maximize room occupancy and overall revenue performance. For hoteliers, the investment in upgrading their revenue management capabilities generally pays off in spades— with a 10 percent or higher increase in RevPAR for some types of hotels, according to the latest industry research.
 
Of course, not all hotel revenue initiatives are the same. Different strategies, technologies and resources lead to dramatically different financial results. In this webinar, Jeff Zabin, research director at Starfleet Research, will share the latest benchmark research on best practices in revenue management, based on the experiences of hundreds of hoteliers, as well as his own observations on how top-performing hotels are achieving success.
 
Among the questions he will explore:
  • How can hoteliers maximize the value of their investment in revenue strategy?
  • What are the biggest pitfalls with revenue strategy — and how can they be avoided?
  • What are the must-have technology capabilities and data sources?
  • What organizational resources, business processes and performance metrics should be used to maximize success?
  • How can hoteliers drive continuous performance improvement? 
Joining Jeff will be Eric Stoessel, Vice President of Marketing at Duetto, who will share his perspective and insights as well as some case studies on leading hotel brands.

“Next-generation revenue management solutions make it possible to manage pricing in a way that dynamically responds to changes in demand and optimizes profitability based on price elasticity. The need for these solutions has become increasingly urgent with the proliferation of online travel agencies with differing pricing and commission structures, shrinking booking windows, ever-more intense hotel competition in high-demand destinations and ever-increasing pressure to drive profitable growth.”

–Jeff Zabin, research director at Starfleet Research

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