Learn how digital marketing can power your Revenue Strategy

An on-demand webinar from Duetto

Sign in to view

Learn from Duetto, 80 DAYS and hotel General Manager Chris Lynch about the benefits of bringing marketing and Revenue Strategy together, including:

  • How to balance a renewed focus on Book Direct with a multi-channel strategy that helps your hotel get the most from OTAs, meta search engines and social platforms.
  • How predictive analytics can help you build out a complete picture of your customer, helping you to present targeting marketing messages promoting tailored packages, resulting in increased conversions.
  • Understanding the importance of online reputation and brand advocacy, creating a well-crafted content marketing strategy that increases awareness and drives booking enquiries.

Who You'll Learn From

UKwebinar_headshots.jpg

 

Learn how to leverage digital marketing to power your hotels' Revenue Strategy

Now is the time for a convergence of marketing and Revenue Strategy. For too long, hotel departments have operated in silos, with key disciplines working independently of each other. As competition to the industry increases and diversifies, in the form of online travel agents, meta search engines and the sharing economy, hotels can no longer afford to allow these silos to exist.

Marketing and revenue management have to come together. As OTA commissions continue to rise, hotels must drive direct bookings by providing tailored, timely packages that are relevant to the market and priced to drive maximum profit.

Hotels can only do this if they truly know their guest. Here, investment in data is critical. It can help hotels predict demand and consumer patterns, leading to effective segmentation and real time pricing.

Hotels need to bring marketing and revenue management together to create a Revenue Strategy in order to survive.

 

“The OTAs have massive marketing reach. They can tap into markets that hotels can’t reach. They offer huge choice and convenience to the consumer and for that reason customers will continue to use them. For hoteliers to continue to class them as the villain is wrong.”

–Michael McCartan, Managing Director, EMEA, Duetto
michael1.jpg
logo.jpg

About Duetto

Duetto is hospitality’s only Revenue Strategy Platform. A powerful suite of cloud applications addresses the industry’s complexity in distribution and technology, providing solutions that increase booking conversion, guest loyalty and revenue.

The unique combination of hospitality experience and technology leadership drives Duetto to look for new and innovative solutions to the industry’s greatest challenges. Duetto delivers software-as-a-service to hotels and casinos that leverage dynamic data sources and actionable insights into pricing and demand across the enterprise, enabling a holistic and more profitable Revenue Strategy.

In 2016, Duetto’s fully deployed hotel clients using GameChanger recorded an average RevPAR Index lift of 6.5%. More than 2,000 hotel and casino properties in more than 60 countries have implemented Duetto’s applications, which include GameChanger for Open Pricing; ScoreBoard for intelligent reporting; PlayMaker for personalization; and BlockBuster, for contracted-business optimization.