Hotel Revenue Strategy Seminar Seoul 2024

As the Regional leader of North Asia at STR, Ms. Christine Liu leads an elite team based in Beijing China. With decades of experience in the hotel industry and expertise in revenue management gained over 18 years, she serves major international and domestic hotel management groups, hotels owners in Greater China, South Korea, and Mongolia. Collaborating with Revenue Directors, Sales & Marketing Directors of these groups, actively promotes data sharing, benchmarking, and the implementation of revenue optimization practices in the hotel industry.

Established in 1985, STR is renowned for its globally benchmarking data, market analysis, and industry insights in the hotel industry. It is the most trusted and reliable source of data information. Its solutions consistently assist clients in formulating effective investment decisions, marketing strategies, and enhancing market competitiveness.

STR was acquired in October 2019 by CoStar Group, Inc. (NASDAQ: CSGP), the leading provider of commercial real estate information, analytics and online marketplaces. For more information, please visit www.str.com and costargroup.com.

Patrick is a seasoned industry expert with over 35 years of experience in the travel and hospitality technology industries.  He has in-depth knowledge of the Asia-Pacific region where he spent 25 years working for global organizations based out of Hong Kong and Singapore.  At Oracle Patrick leads a team responsible for driving regional revenue, securing new business, and identifying key strategic opportunities to grow the company’s footprint.  Prior to joining Oracle Hospitality, he was the Senior Vice President Asia-Pacific, Middle-East, and Africa for the Rainmaker Group.  He has also held senior management positions with Travelport, Sabre Hospitality Solutions, IATA, Expedia, Micros-Fidelio, and SAP; primarily based in Canada and Asia. Patrick has an MBA in International Business from the University of Ottawa, and a bachelor’s degree in Finance from McGill University. He is currently based in Singapore.

With over 9 years of experience in Revenue Management including Marriott corporate office, boutique, airport, resorts, casino, convention properties, property openings, and Forbes 5-star properties across North America and APAC. Jeong now helps hotels understand how they can utilize the various solutions in Duetto to achieve their revenue goals.

William, a Bachelor of Business Administration in Hospitality Management graduate from Glion Institute of Higher Education, Switzerland, has significantly influenced the global hospitality sector with his innovative leadership. Starting at EAST MIAMI HOTEL, Florida, he developed expertise in night audits and financial management. His return to South Korea saw rapid career advancement. As a Business Developer and Project Manager at ONDA, he played a crucial role in expanding international operations across Hong Kong, Thailand, and Singapore, enhancing efficiency by 200%.

As ONDA's Hotel Business Division Team Leader, William drove record-breaking sales through strategic system sales and user feedback updates. His leadership in sales and marketing led to major partnerships with local hotel chains and successful media fam trips.
Recently, as the Global Lead at ONDA and SMARTSCORE, William has overseen major projects in Taiwan and Malaysia, significantly reducing deal closure times. His strategic oversight has boosted partnerships with channels like Agoda and Airbnb, resulting in a 500% increase in accommodations and a 2000% rise in transactions.

A thought leader in digital property management and blockchain, William will share his insights on hospitality technology and international market dynamics at the Hospitality Thailand Conference, providing valuable perspectives on embracing change and driving growth in the industry.