Moving from Revenue Management to Revenue Strategy
A holistic and integrated revenue strategy must be implemented to combat the increasing commissions that threaten the profitability of hoteliers.
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Revenue management - a field that is vital to the success of any hotel - is no longer enough. A new revenue strategy is critical for hoteliers to survive and thrive in this new world of not just intermediaries that are taking a bigger cut of the action. This strategy must integrate revenue management and marketing and take advantage of all the tools and technology available.
